The marketing your agent carries out to promote your home has only one purpose – to increase awareness among potential buyers leading to in-person showings.
Once buyers reach your front door, the job of marketing is over.
Your home must then compete with other homes in two areas – Appeal and Price.
Buyers will look at all homes for sale in their price range and possibly a little above it.
If your home has more features that appeal to buyers – or your home is priced lower than comparable homes – your home will stand out as the better value.
So if your home does not have the appeal that potential buyers desire, your only option is to compete on price.
To get a sale agreed for the best possible price, it should stand out as one of the top two or three best values in your immediate market place.
If you could spend $5,000 on improvements to your home in order to get it sold quickly, how would you feel about that?
And what if by spending that $5,000, it sold for more than $10,000 than it otherwise would?
It really does sound like a no-brainer, yet many sellers leave a lot of money on the table by not attending to presentation. And sometimes, it takes a lot less than $5,000 to make a difference.
Few people want to buy a home that needs repairs. For that reason, you should always have a home inspection and a termite inspection before listing your home for sale. You should then fix anything significant, particularly structural or safety related issues.
This may cost you a few hundred dollars or a few thousand, but it is virtually certain that it will cost you less to fix things before you list your home for sale than after a sale has been agreed. That way, you do it on your schedule and have time to get competitive bids if needed.
Potential buyers need to envisage themselves living in your home as their own. With that in mind, personal items, such as photos and mementos of vacations can be major distractions. They need to be removed.
And most people have too much, or too large, furniture to show off a room well. De-cluttering can reap major benefits.
Then remembering that most people prefer light, bright rooms, it makes sense to let in as much light as possible. Blinds and shears on windows are better removed and all light bulbs in the home should be as high a wattage as can safely be used.
All of the above will be conveyed when you have your home professionally staged, which is what we always recommend, but you really can do a lot of this yourself.
A stager will add more value, of course. Re-arranging furniture and decor items, even hiring additional or alternative furnishings are good examples. Many stagers have an interior design background and staging alone can be a highly cost-effective way of increasing your home’s value.
Maybe you like that shag pile carpet in the living room but you can be assured that potential buyers won’t! They won’t think much of brightly colored bedroom walls either.
The most cost-effective improvements that you can make when selling your home are usually paint and carpet. Attention here can add thousands to the sale price if you pay sufficient attention to detail.
Other improvements that can be more cost-effective than you may think are in the following list. The secret is to know where to to source the right contractors and materials, and this is where a good Realtor should be able to help.
Hopefully, you will now appreciate how important it is to thoroughly prepare your home for sale before even thinking about any marketing etc. And the above ideas are just a few ideas to point you in the right direction.
For even more suggestions on low-cost ways to improve your home’s appeal, you need a copy of “450 Ideas To Help Your Home Sell Faster“. This is no small booklet. With over 60 pages of content, covering all aspects of preparing your home to sell, it is packed full of real world ideas you can use to significantly increase your home’s value.
Best of all, it is absolutely free of charge to readers of this website. Just complete the form below and we’ll email a copy to you.